Connotations of Form and Color

Connotations of Form and Color COLOR https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/ When designing, every choice you make should support the intention of your design. From color, to arrangement, to text, to form, every decision should be thought through and explicable (you should be able to explain it). One of the strongest conveyors of meaning is color and it is employed in every facet of our lives both to influence us to feel a certain way (advertising) and for us to convey a specific demeanor (fashion & anti-fashion). The traditional (In the U.S.) meanings ascribed to colors are below: Red: Passion, Love, Anger Orange: Energy, Happiness, Vitality Yellow: Happiness, Hope, Deceit Green: New Beginnings, Abundance, Nature Blue: Calm, Responsible, Sadness Purple: Creativity, Royalty, Wealth Black: Mystery, Elegance, Evil Gray: Moody, Conservative, Formality White: Purity, Cl...