Elements & Principles of Design



https://visme.co/blog/elements-principles-good-design/

 Elements of Design
Line, Shape, Color, Size, Tone, Texture, Direction

We can think of the Elements of Design as the things of design. They can be combined and arranged in any way we like to create some sort of visual statement.

 The elements of design are the raw materials or building blocks for any form of visual expression.

LINE
https://vimeo.com/57567494

SHAPE

 COLOR

 SIZE

 TONE

 TEXTURE

 DIRECTION



Principles of Design
Contrast, Balance, Harmony, Repetition, Dominance, Unity, Gradation

 If the Elements of Design are the things or raw materials for any form of visual expression, then the Principles of Design are a list of things we can do with those things--how they can be arranged and influenced.

CONTRAST

BALANCE

HARMONY

REPETITION

DOMINANCE

UNITY

GRADATION








       





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