Visual Hierarchy


Principles of Visual Hierarchy

https://alvalyn.com/capture-attention-with-visual-hierarchy/

Visual Hierarchy is used to rank design elements and influence the order you want your users to view them. By using principles like contrast, scale, balance and, more, you can help establish each element in its rightful place and help the most important elements stand out. 

Size and Scale

Color and Contrast

*Typographic Hierarchy

Spacing

Proximity

Negative Space

Alignment

Rule of Odds

Repetition

Leading Lines

Rule of Thirds

Perspective


*Ex. of Typographic Hierarchy:









Please explore the links below for a more in-depth look at Visual Hierarchy:

https://99designs.com/blog/tips/6-principles-of-visual-hierarchy/

https://www.canva.com/learn/visual-hierarchy/

https://xd.adobe.com/ideas/process/information-architecture/visual-hierarchy-principles-examples/

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